Senior Proposal 2

Crocodile Tears is a conceptual streetwear collection presented as part of a graphic design project aimed at showcasing skills in visual storytelling, branding, and collection development. Rooted in casual streetwear aesthetics, the project featured bold graphics, editorial layouts, and marketing assets that captured the duality of emotional expression and performance—referencing the phrase “crocodile tears” to explore themes of authenticity, facade, and vulnerability. Through cohesive use of typography, color palettes, garment mockups, and promotional materials, the project demonstrated an ability to build a compelling brand narrative across multiple platforms. The end result was a visually impactful presentation that balanced attitude with intention, reflecting both technical design proficiency and creative direction.