Senior Proposal 1

Steez is a personal streetwear-meets-outdoorwear collection developed for a graphic design project focused on showcasing brand presentation and visual storytelling. The project highlights a unique fusion of urban edge and functional performance, capturing my take on blending the aesthetics of street culture with the practicality of outdoor gear. Through a cohesive set of lookbooks, branding elements, and digital layouts, I demonstrated my ability to communicate a collection’s identity across multiple touchpoints. From logo design to garment mockups and promotional visuals, Steez reflects both creative direction and technical design skills—emphasizing versatility, innovation, and a strong sense of style.